Wander Lantern

I have been working in search engine optimisation since before Google bought Blogger. Back then you could stuff a keyword into the title tag twenty times and watch the traffic roll in. Those days are long gone, and thank goodness for that. Modern search is a complex system of signals, penalties, and user expectations. The tools we use to manage it have become more powerful, but they still cannot replace the judgment of someone who has seen a few algorithm updates come and go